<\/p>\n
<\/p>\n <\/b><\/p>\n <\/p>\n <\/span><\/p>\n Browser developers are making privacy a priority, but they still may not be doing as much as you’d like in fighting pervasive ad industry trackers. You can take your online privacy into your own hands and outsmart that online tracking, though. A good way to start is by adjusting some of your browser settings.\u00a0<\/p>\n Incidents like\u00a0<\/span>\u00a0elevated privacy protection on Silicon Valley’s priority list by revealing how companies compile reams of data as you traverse the internet. Their goal? To build a richly detailed user profile so they can target you with more accurate, clickable and thus profitable advertisements.<\/p>\n <\/span>, with Google pushing aggressively for an interactive web to rival native apps and Apple moving more slowly — partly out of concern new features will worsen security and be annoying to use. Privacy adds another dimension to the competition and to your browser decision. <\/p>\n Apple has made privacy a top priority in all its products, including Safari. For the Brave browser, privacy is a core goal, and Mozilla and Microsoft are touting privacy as a way to differentiate their browsers from Google Chrome. But despite Google’s reliance<\/a> on ad revenue, Chrome engineers are working on a new privacy-preserving <\/span>, which the tech giant is testing as a replacement to its failed FLOC project.<\/p>\n For all of the browsers listed here, you can give yourself a privacy boost by changing the default search engine. For instance, try <\/span>. Although its search results may not be as useful or deep as Google’s, DuckDuckGo is a longtime favorite among the privacy-minded for its refusal to track user searches. <\/p>\n Other universal options that boost privacy include disabling your browser’s location tracking and search engine autocomplete features, turning off password autofills, and regularly deleting your browsing history. If you want to take your privacy to the next level, consider trying one of the <\/span> that work with all browsers. (You can also check out our roundup of <\/span>\u00a0and the <\/span>.)<\/p>\n In the meantime, though, here are some simple settings you can change in your browser to help keep a good portion of advertising trackers off your trail. <\/p>\n More Tech Tips<\/p>\n<\/h3>\n <\/ul>\n <\/b><\/p>\n<\/div>\n\n
\n
\t \tChrome browser privacy settings to change <\/h2>\n