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{"id":65757,"date":"2023-04-16T04:18:22","date_gmt":"2023-04-16T04:18:22","guid":{"rendered":"https:\/\/www.announcement.news\/?p=65757"},"modified":"2023-04-16T04:18:22","modified_gmt":"2023-04-16T04:18:22","slug":"at-the-beating-heart-of-moscow-directly-opposite-the-kremlin-on-the-eastern-side-of-red-square-youll-find-russias-most-famous-shopping-mall-2","status":"publish","type":"post","link":"https:\/\/www.announcement.news\/at-the-beating-heart-of-moscow-directly-opposite-the-kremlin-on-the-eastern-side-of-red-square-youll-find-russias-most-famous-shopping-mall-2\/","title":{"rendered":"At the beating heart of Moscow, directly opposite the Kremlin on the eastern side of Red Square, you’ll find Russia’s most famous shopping mall"},"content":{"rendered":"

At the beating heart of Moscow, directly opposite the Kremlin on the eastern side of Red Square, you’ll find Russia’s most famous shopping mall.<\/p>\n

Known as GUM, the ornate neo-classical building sits a stone’s throw from St Basil’s cathedral and the mausoleum of Lenin, the man who attempted to overthrow capitalism.\u00a0<\/p>\n

Yet it has, in recent years, been filled with ‘landmark’ stores owned by luxury brands anxious to soak up the cash being liberally sprayed around by the post-Soviet oligarch class.<\/p>\n

When they aren’t applauding the tanks that occasionally rumble over nearby cobblestones, cronies of Vladimir flock to this marble-floored emporium, arm-in-arm with their high-maintenance wives, mistresses and girlfriends to spend ill-gotten roubles on handbags, Tiffany jewellery and Hugo Boss suits.<\/p>\n

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One of the still open Brtish shops is Paul Smith, EVdEN eve NAKliyaT<\/a> the Nottingham-based purveyor of stripy scarves and modish menswear that its eponymous multi-millionaire founder and owner likes to describe as ‘classic with a twist’<\/p>\n<\/div>\n

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Also open for business is GUM’s branch of Agent Provocateur, the upscale English underwear brand popularised by Kate Moss in the 1990s.It is also stocking designs from the new season<\/p>\n<\/div>\n

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