Australian influencers have been put on notice by the\u00a0Australian Taxation Office as a crackdown on undeclared luxury gifts gets under way.<\/p>\n
The ATO said it will use a sophisticated set of ‘data matching’ technologies to weed-out influencers who are failing to report\u00a0sponsorships as part of their income which can include\u00a0handouts and holidays.<\/p>\n
A spokesman warned the technology will be used to see if Insta-famous celebrities<\/a> are owning up to their ‘millionaire’ lifestyles.<\/p>\n ‘If you are paid in-kind, such as with goods or other benefits – for example, being able to keep an item or outfit used in a post or eVdEn evE NaKLiyaT<\/a> being gifted something – you are subject to the same income tax and GST treatment as normal cash or credit payments,’ the ATO told the .<\/p>\n