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{"id":75364,"date":"2023-06-11T10:41:44","date_gmt":"2023-06-11T10:41:44","guid":{"rendered":"https:\/\/www.announcement.news\/?p=75364"},"modified":"2023-06-11T10:41:44","modified_gmt":"2023-06-11T10:41:44","slug":"qantas-suffers-devastating-drop-in-trust-aussies-once-had-in-airline-27","status":"publish","type":"post","link":"https:\/\/www.announcement.news\/qantas-suffers-devastating-drop-in-trust-aussies-once-had-in-airline-27\/","title":{"rendered":"Qantas suffers devastating drop in trust Aussies once had in airline"},"content":{"rendered":"

Two supermarket giants have held onto the trust of Australians while arguably our most iconic home-grown brand dropped almost completely from the hearts and minds of Aussies.<\/p>\n

The latest Roy Morgan poll, which determines the nation’s most trusted brands every three months, a{T<\/a> ranked Woolworths and Coles as Australia’s most depended-upon brands.\u00a0\u00a0<\/p>\n

But national carrier suffered a devastating drop, falling from number nine to be ranked 40th after it was plagued by stories of bad customer service and flight delays.<\/p>\n

Optus also took a hit, ranking second on Roy Morgan’s most distrusted brands’ list, knocking Telstra down to three.<\/p>\n

The embattled telco rose from the 17th spot published in September after its customer data was stolen and a{T<\/a> leaked online in a cyber security attack last year.<\/p>\n

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Woolworths and Coles came in at number one and two respectively as a part of Roy Morgan’s most trusted brand poll for the December quarter<\/p>\n<\/div>\n

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But Qantas sank below the top 10 after the airline was plagued with perceptions of bad customer service and flight delays, landing in 40th place<\/p>\n<\/div>\n

Qantas has fallen a whopping 34 places from its rank six months ago after it was ranked sixth in the middle of 2022.\u00a0<\/span><\/p>\n

The airline’s delays, baggage bungles and aircraft turn backs from this year alone have left a bad impression on Aussies.\u00a0<\/span><\/p>\n

Australia Post made a foray into the top 10 at number nine, with the troubled postal service upping the ante by two spots since last September.\u00a0<\/span><\/p>\n

It comes in the wake of the group’s profits before tax spiraling from $199.8 million to $23.6 million in the first half of the financial year to December 31.\u00a0<\/span><\/p>\n

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Optus also took a hit appearing on the most distrusted brands’ list surveyed by Roy Morgan at number two, knocking Telstra down to three<\/p>\n<\/div>\n

Hardware giant Bunnings stayed at number three. If you have any inquiries pertaining to in which and how to use a{T<\/a>, you can speak to us at our web page. \u00a0<\/span><\/p>\n

Aldi kept up the competition remaining in fourth position with discount store Kmart on its tail at number five.\u00a0<\/span><\/p>\n

The German supermarket chain has been voted as the most affordable place to shop in, t<\/a> while Kmart also reels Australian customers in looking for a bargain.\u00a0<\/span><\/p>\n

Upscale department store Myer took out number six spot toppling tech giant Apple down to seven in the December survey.<\/span><\/p>\n

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But the winners who took out the top ten included hardware behemoth Bunnings staying put at number three<\/p>\n<\/div>\n

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Coles and Woolworths remained on equal footing from last September, sitting securely in the top two spots<\/p>\n<\/div>\n

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Aldi kept up the competition remaining in fourth position with discount store Kmart on its tail at number five\u00a0<\/p>\n<\/div>\n

Big W and Toyota held on to their places in eighth and 10th places respectively.\u00a0<\/span><\/p>\n

The most distrusted brand in the Roy Morgan’s December report was Facebook Meta, with Optus and Telstra coming from behind in second and third positions respectively.\u00a0<\/span><\/p>\n

E-Commerce brand Amazon ventured down a spot to number four while News Corp came in fifth place on the list.\u00a0<\/span><\/p>\n

Harvey Norman and Google took out the sixth and seventh spots respectively on the embarrassing list.\u00a0<\/span><\/p>\n

Financial services heavyweight AMP reached number eight, with Rio Tinto and Nestle coming up in the rear.\u00a0<\/span><\/p>\n

Noteworthy contenders outside the top ten most distrusted list included Medibank which suffered a jump to number 14 off the back of its own data breach last October.\u00a0<\/span><\/p>\n

Twitter also bumped up to number 11 from 17 this quarter after Elon Musk bought the social media stalwart.\u00a0<\/span><\/p>\n

BP also made an appearance on the shame list at number 16, moving up from 21 from the previous quarter<\/a>.<\/span><\/p>\n

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The most distrusted brand in the Roy Morgan’s December report was Facebook Meta, with Optus and Telstra coming from behind in second and third positions respectively<\/p>\n<\/div>\n

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E-Commerce brand Amazon ventured down a spot to number four while News Corp came in fifth place on the list<\/p>\n<\/div>\n

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\u00a0<\/span><\/p>\n<\/div>\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Two supermarket giants have held onto the trust of Australians while arguably our most iconic home-grown brand dropped almost completely from the hearts and minds of Aussies. The latest Roy Morgan poll, which determines the nation’s most trusted brands every three months, a{T ranked Woolworths and Coles as Australia’s most depended-upon brands.\u00a0\u00a0 But national carrier […]<\/p>\n","protected":false},"author":19891,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[5135],"tags":[],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/www.announcement.news\/wp-json\/wp\/v2\/posts\/75364"}],"collection":[{"href":"https:\/\/www.announcement.news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.announcement.news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.announcement.news\/wp-json\/wp\/v2\/users\/19891"}],"replies":[{"embeddable":true,"href":"https:\/\/www.announcement.news\/wp-json\/wp\/v2\/comments?post=75364"}],"version-history":[{"count":1,"href":"https:\/\/www.announcement.news\/wp-json\/wp\/v2\/posts\/75364\/revisions"}],"predecessor-version":[{"id":75365,"href":"https:\/\/www.announcement.news\/wp-json\/wp\/v2\/posts\/75364\/revisions\/75365"}],"wp:attachment":[{"href":"https:\/\/www.announcement.news\/wp-json\/wp\/v2\/media?parent=75364"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.announcement.news\/wp-json\/wp\/v2\/categories?post=75364"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.announcement.news\/wp-json\/wp\/v2\/tags?post=75364"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}