Today, it is safe to assume that every website owner is aware of the importance of a fast site loading time and optimizing it for both desktop and mobile devices. These affect not only the entire user experience but also your search ranking, conversion rates, and possible lost money – not to mention the reputation of your company. This article gives you a Squarespace SEO Expert recommended solution for why the loading speed of your Squarespace website may be slower than it should be. Below are suggested Squarespace SEO tips on enhancing the overall performance of your Squarespace website that will help you to get more traffic to your website:
Compress and reduce your images
Making your photographs web-ready is one of the greatest places to start. Compared to other website elements, images take up the most space. Considering that they’re some of the “heaviest” and trickiest files for a server to handle. As a result, the size and quality of your photographs may make or break the performance of your website when you consider the cumulative effect of having several images on your page. There are many things you can do to photos to make them smaller and more compressed.
Be careful about your font selection
As a general rule of thumb for good design, think about utilizing no more than 2-3 typefaces on your website. This contributes to the visual environment of a coherent design. Additionally, it aids in speeding up the loading of your website. It would be great if you could stick to one or two font families and merely utilize different weights and changes, but this is sometimes not an option. A browser initially loads all chosen fonts, including any custom fonts, before loading any page on your website. Be cautious while switching the typefaces from the template to those for your company or brand. If you fail to modify some of the template’s default fonts, you can load more fonts than you realize.
Be cautious with custom code
You may truly personalize your Squarespace template by adding custom code to your website, but it’s vital to be mindful of how this can impact how quickly your website loads. Click the “+” button to add your video and paste your video URL into the field after adding the video content block to your website. When you’ve finished, you may toggle the “custom thumbnail image” on and then drag your customized thumbnail into that box. This way, you will be able to Improve SEO Squarespace quickly.
Final Words
Squarespace SEO specialists advise keeping your pages’ file sizes to under 5mb wherever feasible. You should maintain a speedy performance by doing this. Your pages should stay under the 5mb limit if you follow the preceding suggestions. We’d also add that staying away from too many embeds on a single page is crucial. These could otherwise allow outside scripts to run and slow you down.
